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Posted Jan 12, 2017
Digital Channel Debuts January 16
Alabama Public Television is pleased to announce the addition of a new digital channel to serve the needs of children and families across the state. The PBS Kids Channel will hit the air on Monday, January 16, 2017 on APT’s digital channel 2, marking a new era for the nation’s most trusted provider of educational media for children. The PBS Kids Channel service will also include a live stream on digital platforms.
"This should be terrific news for parents and children everywhere in Alabama," says Roy Clem, executive director of Alabama Public Television. "PBS Kids programming is proven to help children start school better prepared to learn and makes them more successful throughout school. The new PBS Kids Channel will make sure they can benefit from these programs 24 hours a day, including primetime and other after-school hours when viewing among families is high. Viewers will also be able to watch the channel's live stream through pbskids.org and on the PBS KIDS Video App, which is available on a variety of mobile devices, tablets and over-the-top platforms such as Roku, Apple TV, Amazon Fire TV, Android TV, Xbox One and Chromecast."
The PBS Kids Channel live stream complements the already existing on-demand clips and full episodes that will continue to be available for free on the PBS KIDS Video App and streaming via pbskids.org. Streaming on pbskids.org accounts for nearly half of all time spent watching kids’ videos online, and the site is #1 in the kids’ category for total views and minutes spent. Across digital platforms, PBS KIDS averages 419.8 million streams per month.
“Parents know that PBS KIDS makes a difference in their children’s lives, which is why so many have said they would value having access to our content throughout the day,” says PBS President and CEO Paula Kerger. Television continues to be the most widely used platform for children’s educational content, especially among low-income families. The new PBS KIDS 24/7 channel and live stream offered by local member stations ensure that educational media is available to all families, all the time and via a platform that works for them. Given that 54% of all children nationwide do not have the opportunity to attend preschool, providing access is a critical element of our public service mission.”
The American Academy of Pediatrics (AAP) recently released new recommendations for parents about children’s TV time, placing greater emphasis on the quality of the media kids interact with, rather than the quantity, and pointing to PBS KIDS as a leading resource for educational programming. The new guidelines also encourage parents to watch TV with their children, and talk about it together.
Following its initial launch, the live stream experience will expand to offer an integrated games feature, enabling children to toggle between a PBS KIDS show and an activity that extends learning – all in one seamless digital experience. The live stream and games feature is grounded in research demonstrating that measurable gains in learning are achieved when children engage with PBS KIDS content on multiple platforms. The games will align with the learning goals of each TV series, deepening children’s involvement and supporting learning.
The PBS Kids Channel on Alabama Public Television is made possible in part by Alabama Power, Children`s of Alabama, HEAL of Alabama, and Medical Properties Trust.
Alabama Public Television broadcasts two other digital sub-channels on its nine-station network, Create on digital channel 3, and World on digital channel 4.
|The PBS Kids Channel on Alabama Public Television premieres Jan. 16
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